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Bruin Sports Acquires Marketing Agency Soulsight

Bruin Sports Capital today formally announced that it has "added to its marketing depth with the acquisition of Soulsight, a Chicago-based agency with a lengthy roster of consumer-packaged-goods clients." The addition "complements the marketing services already in Bruin’s portfolio from its acquisition of Engine Shop three years ago." Soulsight is a company of 55 employees with a "track record of working with some of the most established CPG brands, including Coca-Cola, MillerCoors and Hershey" (SPORTS BUSINESS JOURNAL, 10/1 issue).

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