Menu
Morning Buzz

Debut Episode Of LeBron's "The Shop" Focuses On Social Activism

HBO last night debuted LeBron James and Maverick Carter's "The Shop," and the show featured an "expletive-laden, free-flowing conversation with some of the biggest names in sports and entertainment." This represents the "first of James’s significant off-the-court, media projects since signing" with the Lakers. “The Shop” ran through a "gamut of topics over laughter and wine, mainly focusing on race, fatherhood and the culture wars." It offered an "unfiltered glimpse" of James' "belief that there is a double-standard among white and black athletes and how they are perceived in the media" (WASHINGTON POST, 8/29).

The first episode featured sports figures Candace Parker, Draymond Green, Odell Beckham Jr., Alvin Kamara and Michael Bennett, plus entertainers Snoop Dogg, Vince Staples and Jon Stewart. Staples: "If it’s really ‘shut up and dribble,’ then the shoes don’t sell, then the jerseys don’t sell and the games don’t keep going.” James talked about his social activism, saying he has the “opportunity to be the inspiration to what all these kids are looking up to, and for me to just sit back and not say shit when a lot of my peers didn’t say shit, it didn’t feel right.” Bennett, who is embroiled in the NFL player protest controversy, said, “You have to be able to stand up on your morals simply because you are representing people who look like you, and they're looking up to you.” James said when he "decided I was going to start speaking up," his "whole mindset was, ‘It’s not about me’" (“The Shop,” HBO, 8/28).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2018/08/29/Lebron.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2018/08/29/Lebron.aspx

CLOSE