NASCAR Swaps Camping World For Gander In Truck Series Name

NASCAR this morning will confirm that the Camping World Truck Series will be re-branded next year to the Gander Outdoors Truck Series, as entrepreneur Marcus Lemonis has decided to change the brand he is primarily leveraging. THE DAILY yesterday first reported news of the deal, which will see the original length of the pact through ’22 remain intact. The entitlement is worth about $5M annually. As part of the move, fellow Lemonis brands Overton’s and The House Outdoor Gear will also become official NASCAR partners, with assets including the right to activate series IP and marks across all retail locations nationwide.

Gander Outdoors was formerly known as Gander Mountain before it was bought and rebranded by Lemonis last year. Lemonis made the announcement this morning as well to Camping World shareholders during its quarterly earnings call. Lemonis also has hinted that he has a new deal coming using the Gander brand with a yet-to-be-identified team in the Monster Energy NASCAR Cup Series.