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NBA Hires Michele Carr To Help Teams Grow Sponsorship

The NBA has hired industry veteran Michele Carr as a VP within the league’s team marketing and business operations division. Carr comes to the league after working the past three years for the NFL’s partnerships department as Group Managing Dir. She begins her new job April 30 and reports to NBA President of Team Marketing & Business Operations and Chief Innovation Officer Amy Brooks.

Carr, a '15 SBJ Game Changers honoree, will oversee the NBA’s team sponsorship development group, which is responsible for helping teams grow sponsorship revenue. She replaces Brandon Snow, who left the league last month to become Activision Blizzard Esports Leagues CRO. No search firms were used in filling the job.

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