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LeBron James Tops Stephen Curry As NBA's Most Marketable Player

Cavaliers F LeBron James is by far the NBA’s most marketable player, finishing comfortably ahead of Warriors G Stephen Curry, according to a survey of sports business execs, analysts and media members. Thunder G Russell Westbrook, Warriors F Kevin Durant and Rockets G James Harden round out the top five, with all five athletes featured in visible campaigns for big national brands. Four members from the defending champion Warriors cracked the top 10.

RANK
PLAYER
1ST
2ND
3RD
4TH
5TH
TOTAL
%
OF BALLOTS
1
Cavaliers F LeBron James
38
8
1
--
2
227
98%
2
Warriors G Stephen Curry
8
37
3
--
1
198
98%
3
Thunder G Russell Westbrook
3
2
14
20
1
106
80%
4
Warriors F Kevin Durant
--
1
23
6
3
88
66%
5
Rockets G James Harden
--
1
1
13
19
52
68%

See THE DAILY for more as we preview the NBA season.

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