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Newly Rebranded NBA G League Launching First-Ever Ad Campaign

The NBA G League today is launching the first marketing campaign in its 16-year history with the tagline, “We Don’t Go For Good. We Go For Great.” The campaign features a 30-second spot with former NBAer and current Raptors 905 coach Jerry Stackhouse, the '17 NBA G League Coach of the Year. The spot, produced by NBA Entertainment, will debut during NBA TV’s coverage of the Spurs-Trail Blazers Summer League game later today. The campaign will run across various social media channels and digital platforms including Bleacher Report, YouTube, NBA.com and NBAGLeague.com. This comes three weeks after the NBA rebranded the D-League into the G League following its entitlement deal with Gatorade.

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