Amazon Scores With Live-Streaming Rights For NFL "TNF" Package

Amazon will replace Twitter in live-streaming the NFL’s “Thursday Night Football.” The company will stream the 10 “TNF” games carried by CBS and NBC as part of a one-year deal that the league announced late yesterday. Amazon paid $50M for the rights, substantially more than the $10M that Twitter paid for “TNF” streaming rights last season. Amazon beat out Facebook, Twitter and YouTube for the rights, and the deal marks the biggest win for Jim DeLorenzo since he joined Amazon last March to head up the company’s sports division and pick up live sports rights. The NFL deal will allow the company to put sports rights on its Amazon Prime subscription video service, essentially putting the streams behind a paywall. Amazon’s deal ends Twitter’s one-year run with the league.