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Volume 25 No. 237
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  • Created with Sketch. To Announce Deals With Big Sky, Eleven Sports

Silicon Valley-based live streaming portal today will announce a pair of partnerships with the Big Sky Conference and London-based Eleven Sports Network. As part of a four-year deal, EverSport will stream and distribute all Big Sky sporting events, handling live and VOD services for the 11-member conference’s “Watch Big Sky” app and online platform, as well as through the schools’ sites and other third-party publishers. EverSport Media co-Founder & CEO Wayne Sieve said of the broadcast syndication, “Our strategy has always been to take the product to the consumer instead of asking the fans to come to us.”

Meanwhile, EverSport will stream and deliver OTT content of more than 2,000 hours of live events from Eleven Sports’ two 24/7 channels direct to consumers from countries such as France, Italy, Spain and Brazil to nations which include Malaysia, Poland, Belgium and Singapore. Sieve said that another component of the multiyear deal, which was brokered by MP & Silva, will be to distribute events a la carte. Sieve declined to provide financial terms of either deal.