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DraftKings Signs Multiyear Deal With MSG At Signature Partner Level

DraftKings will become a signature partner of MSG and place its logo on the WNBA Liberty's uniforms as part of a new multiyear deal. Other assets include title branding of the “DraftKings Fantasy Lounge,” a space within the arena’s SAP Madison Concourse slated to open this fall offering food, drink and a place for fans to play fantasy sports. DraftKings also will be designated as the official daily fantasy sports partner of the Knicks, Rangers, Liberty and D-League Westchester Knicks, with year-round digital and fixed signage, apron branding on the court for Knicks, Liberty and Westchester Knicks games and integration into MSG’s various digital and social media assets.

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SBJ Morning Buzzcast: May 3, 2024

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