Intersport Brand Engagement Summit Tackles Next Gen Activation

SBD/SBJ's 4th annual Intersport Brand Engagement Summit kicks off today at The Westin Chicago River North, and the event will once again look closely at ways to engage fans through brand experiences and next gen sponsorship activation. The speaker faculty will feature many of today’s most forward-thinking sports marketers examining the key elements of sports sponsorships and execution.

The morning session will include presentations on "Samsung and Coachella: Engaging Mobile-Savvy, Digitally Engaged Young Adults Through Music," "Mayhem, Social Media and the Allstate Sugar Bowl: Breaking through the Clutter" and "Taking a General Market Program and Making it Work Across Multi-Cultural Lines: Toyota Green Initiative and the African American Community," plus a panel discussion on "Sports Marketing 2025: The New Rules of Engagement" and an interview with Blackhawks President & CEO John McDonough.