Andy Murray Agrees To Three-Year Endorsement With Standard Life

Andy Murray today is announcing a three-year, multi-million dollar endorsement pact with financial services concern Standard Life. The deal, which includes placement of the Scottish-based company’s logo on Murray’s playing sleeve, replaces one he had with RBS. That deal expired after the Australian Open. The new pact takes effect Monday, the first day of Wimbledon. The deal is the first negotiated by Lagardere Unlimited since it took over Murray’s off-court business in November '13 from Simon Fuller. The deal was negotiated by Lagardere Senior VP/Commercial Partnerships Gawain Davies and Lagardere Tennis agent Stuart Duguid. They worked in conjunction with 77 Group, Murray’s personal agency.