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NBA, Foot Locker Agree To Multiyear Marketing Partnership

The NBA today will announce that it has signed a multiyear deal with Foot Locker that elevates the company to a full league marketing partner. Terms of the deal were not disclosed, but Foot Locker will continue as the title partner of the Foot Locker Three-Point Contest held during All-Star Weekend. Foot Locker has sponsored the event since '04. The new deal also includes a new promotion called “Kicks of All-Star,” that includes a branded section on NBA.com that spotlights the different sneakers worn by NBA players throughout All-Star Weekend. The deal calls for Foot Locker to have a significant presence on NBA TV and NBA.com.

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SBJ Morning Buzzcast: May 15, 2024

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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