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Volume 24 No. 112
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Wichita State Unveils Athletic Department's Marketing Campaign

Wichita State Univ. unveiled the athletic department's new marketing campaign for the '13-14 season, dubbed "State of Wichita." The campaign includes social media activation as well as regional branding initiatives via traditional marketing, such as billboards, print, TV and radio ads. There also will be a "street team" of marketers that will make community appearances promoting the Shockers. WSU men' basketball earlier this year appeared in its first Final Four (WSU).