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Volume 24 No. 156
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Tide Signs Player From Each NFL Team To Serve As "Photojournalist"

Second-year NFL sponsor Tide this morning is announcing it has inked a player from each NFL team to serve as a "photojournalist." The players, including Saints QB Drew Brees and Cowboys LB DeMarcus Ware, are dubbed Tide Team Captains. They will periodically throughout the season post on Twitter pictures of fans displaying team colors. Tide also will work with some teams to post images after big wins that capture the clubs' colors. Tide then will post the images to its Facebook page. Platinum Rye Entertainment cut the player deals.