Wells Fargo has signed a multiyear deal with MLS and Soccer United Marketing, marking the financial institution’s first sponsorship of a national sports league to go along with its numerous team and venue deals. The partnership will be announced prior to the AT&T MLS All-Star Game tonight in K.C. Financial terms were not available. Wells Fargo becomes the exclusive retail banking and commercial lending sponsor of MLS. Among other deal points, Wells Fargo receives MLS intellectual property, fieldboard advertising on nationally televised games and support from national broadcast partners and MLS Digital Properties.

USA Basketball officials today will announce that they are relocating their HQs to Tempe as part of USA Place, a $350M Arizona State Univ. development project that "includes a conference center and hotel." USA Basketball Chair Jerry Colangelo said that the men's and women's senior teams "will use the Tempe facility at times." The facility will include five courts and two half-courts. The NGB has been based in Colorado Springs since '93 (ARIZONA REPUBLIC, 7/31).

Software company Intuit today is kicking off a contest that will award one small business with a 30-second spot during the third quarter of Fox' Super Bowl XLVIII telecast on Feb. 2. Intuit, whose products include TurboTax and QuickBooks, recruited reality TV personality Bill Rancic and Fox NFL analyst Jimmy Johnson to "promote the contest." Intuit "will create videos describing each business and will post them on SmallBusinessBigGame.com." Voting opens to the public Nov. 11 (USA TODAY, 7/31).

Gillette today is unveiling the first of six weekly web episodes featuring NFL players at training camp. Produced by NFL Media, the episodes, which will run exclusively on NFL.com, feature veterans tutoring rookies about training camp. The veteran-rookie pairings featured in the series include Broncos DBs Champ Bailey and Kayvon Webster, Steelers OLs Ramon Foster and Mike Golic Jr. and Bengals RBs BenJarvus Green-Ellis and Giovani Bernard. The program is titled Gillette Clear Gel’s “Built for Training,” and they will run every Tuesday through Sept. 3. Each episode is 4-5 minutes long. Clear Gel is a Gillette deodorant.

MLB has informed the MLBPA "which players it intends to suspend in its drug investigation and which ones will receive lengthier penalties for their roles in the Biogenesis case." The sides are "trying to reach as many agreements as possible that would avoid grievance hearings, and talks could push back an announcement until Friday" (AP, 7/31). Sources said that "not all of the players linked to Biogenesis in media reports face discipline." Blue Jays LF Melky Cabrera and A's P Bartolo Colon "will not be punished because they already have been suspended" (N.Y. DAILY NEWS, 7/31).

Private equity firms Columbia Capital and Rho Ventures completed an undisclosed investment in Mandalay Sports Media that will allow the year-old company to grow its content business and acquire some sports media entities – including programming or companies – and invest in others. As part of the investment, Columbia Capital and Rho Ventures will take minority equity stakes in Mandalay Sports Media. Columbia Capital partner Jeff Patterson and Rho Ventures Managing Partner Mark Leschly will join the company's BOD.

See today’s issue of THE DAILY for more.

MLB's trade deadline is today at 4:00pm ET, and MLB Network is airing "17 hours of live coverage" leading up to the deadline. A six-hour "MLB Tonight: Trade Deadline Special" starts at 11:00am. The net's Peter Gammons, Jon Heyman and Ken Rosenthal "will have live cameras positioned inside their offices throughout the day." Other MLB Network correspondents, such as MLB.com's Richard Justice, USA Today's Bob Nightengale, Chicago Tribune's Phil Rogers and N.Y. Post's Joel Sherman "will report breaking news from their cities" (SI.com, 7/28).

The Dodgers after tonight's game against the Yankees will begin converting Dodger Stadium into a soccer venue for the L.A. leg of the inaugural Guinness Int'l Champions Cup, which begins Friday and will feature Real Madrid, Everton, Juventus and the MLS Galaxy. No seats will be added, but there will be "plenty of dirt to remove from the mound and sod to add." The grass will be "maintained at baseball length." Head groundskeeper Eric Hansen: "This is going to be a learning process for us" (L.A. DAILY NEWS, 7/31).

Meanwhile, "Hollywood was everywhere" at last night's Yankees-Dodgers game, but the "most glamorous part of it all was the baseball." Celebrities in attendance for the game, a 3-2 Dodgers win, included Thunder F Kevin Durant, Clippers G Chris Paul, Jay-Z, Mel Brooks and Ice Cube (L.A. TIMES, 7/31).

Yesterday marked the start of a two-year countdown to the '15 Special Olympics World Summer Games in L.A., and "work is focused on raising" the $90M needed "to prepare for the athletes who will compete in 26 events throughout the L.A. region." Two Olympic Villages will be set up at USC and UCLA. More than 500,000 spectators and visitors are "expected to visit the city for the Games." President Barack Obama and First Lady Michelle Obama will serve as honorary co-Chairs (L.A. DAILY NEWS, 7/31).

Towson Univ. today will formally announce that SECU has “signed on as the naming-rights partner” of the school’s new $62M arena. Towson retained Team Services LLC to “help sell the deal.” The new logo design on the arena’s basketball floor will also be unveiled (BIZJOURNALS.com, 7/30).

Last night’s D’Backs-Rays game at Tropicana Field was delayed for about 10 minutes during the second inning after the “lights flickered a few times and several banks of lights went completely out” (CBSSPORTS.com, 7/30).

EA and FC Barcelona today announced a three-year partnership that makes EA Sports the exclusive and official video game partner of the La Liga club (EA).

The Ladies Golf Union announced that the '15 Ricoh Women’s British Open will be played on the Ailsa course in Turnberry, Scotland. The '14 tournament will be played at Royal Birkdale in Southport, England (THE DAILY).

The International Motor Sports Association (IMSA) today is expected to announce that it has reached a multiyear deal making Continental Tire the exclusive tire supplier in three classes during next year’s inaugural United SportsCar Racing season (THE DAILY).

ESPN announced that the '13 Armed Forces Classic will be played at Camp Humphreys in South Korea on Nov. 8. The game will pit Georgetown against Oregon as part of the net’s Veteran’s Week initiative (ESPN).

"It's really unimaginable. ... We had a good team at that time ... and we never had the crowd and enthusiasm that we have here today" – MLS Sporting KC coach Peter Vermes, who played for the team from '00-02, on K.C. now being considered as a soccer hotbed (USA TODAY, 7/31).

"I think there is definitely a market for women besides a jersey or a T-shirt. They're usually not flattering for women. This is a way to get girls more involved" – Former Playboy Playmate Jaime Boreanaz, who was showcasing her new line of hockey-branded nail polish at the NHL Exchange in Pittsburgh (PITTSBURGH TRIBUNE-REVIEW, 7/31).

"My allergies abated; my asthma disappeared; my fears and doubts were replaced by confidence. I have not had a serious cold or flu in nearly three years" – Tennis player Novak Djokovic, on switching to a gluten-free diet (WSJ.com, 7/30).

"As soon as I saw that play (Monday) night, I knew that the kneejerk society of America was going to start rearing its ugly head again" – MLB.com's Terence Moore, on the clamor for more instant replay after Red Sox LF Daniel Nava was erroneously called out at home plate during Monday night's game against the Rays ("OTL," ESPN, 7/30).

St. Louis Post-Dispatch’s Derrick Goold: “These baseball GMs with their one deadline a year and everybody is all stressed. Pshaw. Baseball writers have deadlines several times a day.”

USA Today’s Nate Ryan: "Appreciate spirited Indy discourse but must be excused. It's Taco Trivia Tuesday and can't be on a smartphone. Even a Blackberry. #nascar"

CBSSPORTS.com Senior VP & GM Jason Kint: “By the way, in the Vin Scully worship tonight, it’s worth pointing out I think he on his own made For Love of the Game a good movie.”

Blogger Mel Greenberg: “#WNBA Economics and broadcast time two reasons Conn gets All-Stars. Can’t be west with dayrtime starts. Used to be at night.”

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

ESPN's Stuart Scott posted a picture of himself with members of the UConn women's basketball national championship team. He wrote, "Just saw UCONN women's Nat'l title team goin to DC 2 see @BarackObama ..told em 2tell #POTUS I want a hoops rematch."

The UFC will make a stop in N.Y. as part of its int'l press tour promoting upcoming PPV events. Fighters taking part in the event at the Beacon Theater will include Jon Jones, Cain Velasquez, Georges St-Pierre and Ronda Rousey.

NBC reportedly has reached $2.1B in "advertising commitments for the TV season starting in September," about 17% more than a year earlier. The commitments amount to more than 80% of the net's ad inventory for the season (BLOOMBERG NEWS, 7/30).

Last night’s “Final Jeopardy!” category was “Toy Brands.”

“In 1966 this company produced 706 million elements of its product; in 2011, it produced 36 billion.”

Last night's edition of Comedy Central's "The Daily Show With Jon Stewart" featured guest host John Oliver playing the role of "Judge Johnny" in a parody of a TV judge show. Correspondent Jason Jones said, "Our next defendant is the only cyclist anyone has ever heard of, having won the Tour de France an unprecedented seven times after taking an unprecedented amount of steroids, he's perhaps best known for having one tomato under his carrot. He is, of course, noted (EXPLETIVE) Lance Armstrong." Oliver noted Armstrong is "being sued by the DOJ" for $120M for "cheating when he was sponsored by the U.S. Postal Service." The broadcast aired news clips that said Armstrong's defense is that he was lying and the USPS should have known he was lying, with Oliver noting, "This guy has got a lot of ball. He isn't just pleading not guilty here, he's pleading so guilty it's your fault for not knowing how guilty he is." Oliver made his ruling and said, "On the basis of this world-record narcissism, I find the defendant a giant douche" ("The Daily Show With Jon Stewart," Comedy Central, 7/30).

NBC’s Jay Leno: “The NFL training camps opened up last week. Players said it's nice to be under the lights again, you know, besides the one in the interrogation rooms” ("The Tonight Show," NBC, 7/30).

Last night’s Top Ten list was “Top Ten Other Food Breakthroughs.” CBS’ David Letterman said, “This will make you sick. Five-ounce hamburger grown in a lab from the stem cells of a cow will be served next week in London. It's called the Frankenburger. It's described as gray in color with a slippery texture" (“Late Show,” CBS, 7/30).

10) “Heterosexual quiche.”
9) “Crab on the cob.”
8) "Large Debbie's."
7) “Wingless bones.”
6) “Lay's potato chips that you can eat just one.”
5) “Bravocado, the applauding fruit.”
4) “Unbreakable eggs.”
3) “Cous cous cous.”
2) "It's easier to believe it's not butter."
1) “Oscar Mayer disgraced wieners.”

“What is Lego?”