Lions Become First NFL Team To Sign Ticketing Deal With Veritix

The Lions are switching their ticketing provider from Ticketmaster to Veritix, becoming the first NFL team to do so. Veritix, started six years ago, counts four NBA teams and one NHL club as clients, and will now boast the Lions when the club’s single game tickets go on sale Wednesday. The team is scheduled this morning to announce the new initiative, which also covers all non-football events at Ford Field. Lions President Tom Lewand: “It was a situation where some of the things Veritix is doing allows us to really take ownership of the ticketing experience.”