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Volume 24 No. 155
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Adidas Launches Twitter Game Tied To Andy Murray Matches

Andy Murray sponsor adidas has launched a "real-time game via Twitter" offering fans of the tennis player a "chance to get involved with his Wimbledon campaign and win signed Murray merchandise." The #hitthewinner game "invites Twitter users to predict where Murray will hit on his opponents side of the court to win a shot." The game last night went live for the first time, and it is "due to return on Wednesday for Murray's next match" (THE DRUM, 6/25).