ESPN To Announce Five-Year Media Rights Extension With PBA
ESPN is set to announce a five-year media rights deal with the PBA, continuing a relationship that dates back to '79. Terms of the new deal have ESPN showing more hours (to 36 per year from 25.2), starting with the '13 World Series of Bowling. Former ESPN exec Len DeLuca of Len DeLuca & Associates served as the PBA's media advisor for this deal.
ESPN says it was pleased with the performance during the inaugural season of the PBA League, which debuted in January and featured celebrity owners like Billie Jean King, Terrell Owens, Jerome Bettis and Chris Paul. ESPN has committed to carry the next season, which starts Jan. 5.