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Bounty's Activation With Reds Includes Sponsoring Cleaning Crew

P&G paper towel brand Bounty this weekend will begin a season-long marketing activation with the Reds, sponsoring the Great American Ball Park cleaning staff that will now be called the Bounty Clean Crew. Bounty will also receive a 15-second spot on the stadium videoboard, and the brand will sponsor a "tastiest ballpark mess" food contest to judge the best and messiest stadium fare. The effort is part of a broad five-year sponsorship renewal between the Reds and P&G signed last fall, a deal that also included $2M in funding for the forthcoming MLB Urban Youth Academy in Cincinnati.

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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