Group Created with Sketch.
Volume 24 No. 158
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Vulcan Sports' Peter McLoughlin Focused On Seahawks Sponsorships

Vulcan Sports & Entertainment CEO Peter McLoughlin sat for a featured interview in the first of Wednesday's afternoon sessions at the '13 Sports Facilities & Franchises Conference. While his role includes oversight of the Trail Blazers, MLS Sounders and CenturyLink Field, McLoughlin noted, "I devote the majority of my time to the Seahawks." Because the Seahawks are satisfied with their ticket revenue goals, McLoughlin said his current primary focus with the team is in sponsorships.

He said, "I really believe in … maximizing the value proposition that an NFL team presents to marketers. I really believe that the Seahawks mark – all of our team marks – are probably our most valuable asset. We all think about what signage gets television exposure, and that's a premium piece of inventory, but, boy, that mark, when the marketer utilizes it properly – on packaging or point-of-sale materials, or on advertising – that's a rare commodity. I don't believe in giving that away, and I don't believe in selling that cheaply. I think we are undervaluing it” (Adam Harris, Assistant Editor).

The SFF conference continues this morning in Brooklyn with panel sessions on "Metro New York Team Executives Weigh In: Keeping Relevant in Today’s Marketplace" and "The Innovators: Making the At-Home and Live Game Experience a Win-Win Scenario," followed by a featured interview with Islanders Owner Charles Wang. The '13 Ticketing Symposium begins this afternoon at the same location.

For more, read upcoming issues of THE DAILY and our On The Ground blog.