SEC, ESPN To Announce Creation Of Conference TV Channel
The SEC and ESPN plan to formally announce the creation of an SEC channel on Tuesday. The two parties have begun to reach out to key constituents to let them know about the 12:00pm ET announcement at the Atlanta Hyatt. University presidents, ADs, SEC Commissioner Mike Slive, ESPN execs and the conference's corporate sponsors are among those being invited to the news conference. The SEC and ESPN have been working on plans to form a channel since the fall of '11, and the new channel is expected to launch in August '14.
The channel is expected to have its studio headquarters in Charlotte at the ESPN Regional Television offices, while the primary sales outlet will be based in Atlanta.
Read the full story from next Monday's issue of SportsBusiness Journal.