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Volume 24 No. 157
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Sporting KC To Announce First Jersey Sponsorship In Club History

MLS Sporting KC is "expected to announce an investment firm called Ivy Funds as its first jersey sponsor" during today's MLS SuperDraft (K.C. STAR, 1/16). According to a source, the deal is expected to be a five-year agreement. In October, the club said the valuation of a deal for sponsorship of its jersey was $2.5M annually. Financial data for the deal was not available and is not expected to be announced (Christopher Botta, SportsBusiness Journal).

The '13 MLS SuperDraft begins at 12:00pm ET in Indianapolis. Live coverage, presented by adidas, will appear on MLSSoccer.com, ESPN3, ESPNFC, and YouTube (THE DAILY).