NHL Kings Sign McDonald's As Presenting Sponsor Of Season
The NHL Kings have signed McDonald's as the club's presenting sponsor for the abbreviated '13 season and the '13-14 season. The deal, which will be announced today, is the Kings' first for a presenting sponsor of a season. The QSR's deal points include receiving logo placement on Kings practice jerseys and press backdrops, presenting the club's Player of the Month fan voting platform, sponsoring an opening-night banner giveaway and participation in grassroots events.
A new logo, integrating McDonald's with the Kings shield, will be used in all club marketing and promotional efforts, in the arena and online. A partnership between the team and Ronald McDonald House Charities will also be introduced. Financial terms were not available. McDonald's also serves as an NHL corporate marketing partner in the U.S.