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Junior Dos Santos Discusses Nike Sponsorship Ahead Of UFC 155

UFC fighter Junior Dos Santos "put his Nike sponsorship on full-display" during yesterday's pre-fight press conference for Saturday's UFC 155, which is being headlined by a Dos Santos-Cain Velasquez bout. Dos Santos: "It is an honor to represent them. I think it's very good for me and I want to make them proud of the decision to sponsor me" (FIGHTLINE.com, 12/27).

USA Today continues its heavy coverage of the UFC with a special four-page preview section for Saturday's UFC 155 event at the MGM Grand in Las Vegas. Advertisers in the section are Bud Light, MetroPCS and AXS.tv. The UFC also is running a full-page ad in USA Today's Sports section highlighting the fight (THE DAILY).

SBJ Morning Buzzcast: April 26, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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