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Volume 24 No. 115
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NBA D-League Team Inks Sponsorship With Veracruz Tourism

The NBA D-League Texas Legends have signed a presenting level sponsorship deal with the state of Veracruz, Mexico, that puts the “Veracruz Incomparable” tourism slogan on the front of the team’s jersey. Terms of the deal were not disclosed, but it includes a media buy and signage in the Legends' Dr Pepper Arena. The franchise, located in Frisco, Texas, already has a jersey deal in place with the Choctaw Casino. That company’s name will be moved to the back of the jersey to accommodate the deal with Veracruz.