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USA Today Runs Special Section On Barclays Center Opening

USA Today runs an eight-page section on tonight's opening of the Barclays Center, with editorial coverage focused on the building, Brooklyn, the Nets, new technology and Jay-Z’s role with the development. It marks one of the few times a special section of the paper has been devoted to a building opening. Barclays Center sponsors supported the section, with full-page ads from founding partners AmEx, Duracell and Honda. Barclays Center also runs full-page ads in the N.Y. Times and Wall Street Journal featuring an image of the arena and the copy, “Extraordinary Entertainment Has A New Home” (THE DAILY).

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