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Longhorn Network Inks Carriage Deal With AT&T's U-verse Service

Longhorn Network signed its biggest carriage deal to date, inking a contract with AT&T's U-verse late Thursday night. The deal comes just before the Wyoming-Texas football game that will be carried exclusively on the channel. Longhorn Network also has the New Mexico-Texas game on Sept. 8. The network, which is owned and distributed by ESPN, has had trouble convincing cable and satellite operators to carry it. Remaining holdouts include Time Warner Cable, Comcast, DirecTV or Dish Network.

Meanwhile, Dish Network's deal to carry Big Ten Network expires as of Saturday, and the two have yet to reach a new agreement with the conference's football teams set for their season openers this weekend.

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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