Sources said that NASCAR driver Martin Truex Jr. has agreed to an extension to continue driving the Sprint Cup Series No. 56 Toyota for Michael Waltrip Racing "with NAPA as his primary sponsor." A formal announcement is scheduled for Friday at Atlanta Motor Speedway (ESPN.com, 8/27).
The Glendale City Council yesterday directed staff to extend its arena management deal with the NHL "for another 30 days," giving Greg Jamison "more time to try to buy" the league-owned Coyotes (ARIZONA REPUBLIC, 8/28).
The Ram Truck brand has signed on as the presenting sponsor of the college football studio show on the ACC Network. "ACC Blitz presented by Ram Trucks" will debut Sept. 1 (Raycom Sports).
EA Sports runs a full-page color ad in USA Today promoting the release of "Madden NFL 13," featuring Lions WR Calvin Johnson (THE DAILY).
Barclay runs a full-page color ad in the N.Y. Times and Wall Street Journal congratulating golfer Nick Watney for winning The Barclays, the first event in this year's PGA Tour Playoffs for the FedEx Cup (THE DAILY).