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Volume 24 No. 160
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WTA Tour's New Ad Campaign Features Celebrities And Players

The WTA Tour is launching a new ad campaign today featuring celebrities including Donald Trump, Aretha Franklin, Susan Sarandon, Randy Jackson, Stanley Tucci and Richard Branson, interspersed with players, touting the virtues of women’s tennis. The campaign is the second phase of the "Strong is Beautiful" series that began last year, featuring WTA players alone. The WTA is not putting any cash behind the ads, but instead is offering them to tournaments and others to run. Tennis Channel is running them, as is CNN Int’l as part of a barter arrangement between the channel and the tennis circuit.