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London Games Sponsor Innocent Giving Away Tickets Via Twitter

London Games sponsor Innocent today launched a social media campaign titled "Tweet For A Seat," in which the juice and smoothie brand is "giving away tickets to different Olympic events." The campaign will run for two weeks through the brand's @innocentdrinks Twitter handle. Followers "can win a pair of tickets" to a number of as-yet-unnamed events "by telling Innocent who they would like to take to the Olympics and why, including the hashtag #tweetforaseat" (BRANDREPUBLIC.com, 6/29). Innocent is 60% owned by Coca-Cola (THE DAILY).

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