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P&G Launching New Version Of "Thank You, Mom" Olympic Campaign

Procter & Gamble today will announce "its biggest ever" campaign with the recurring "Thank You, Mom" theme. The effort again focuses on "thanking mothers of Olympians and would-be Olympians," marking a “broader extension of the mothers campaign” created by Wieden & Kennedy for the '10 Vancouver Games. The effort includes “digital media, print and television ads and a mobile application.” The cornerstone of the campaign is an 80-second TV ad “showing the mothers of young athletes preparing them for their day” (N.Y. TIMES, 4/17).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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