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Volvo Signs Knicks' Jeremy Lin To Global Endorsement Deal

Volvo has signed Knicks G Jeremy Lin to a global endorsement deal, as expected, and will announce further details today. Volvo said Lin is "expected to help in the marketing efforts of Volvo in several international markets and help establish the brand with younger and performance-oriented customers." Volvo, which sold about 47,000 cars in China last year, "hopes to double its global sales to 800,000 by 2020" (ADAGE.com, 3/18). It is "unclear exactly what the value would be of the deal or what exact terms it would involve" (WSJ.com, 3/19).

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