LG has extended its NCAA corporate partnership for three more years in the home entertainment, appliance and mobile phone categories. The deal was brokered by Turner Sports and CBS, which jointly manage and sell the NCAA’s marketing rights and arranged this agreement. That means LG will be an NCAA partner through the '15 NCAA men's basketball tournament. “This will provide LG with a longer runway to plan and activate,” said Turner Senior VP/NCAA Partnerships Will Funk. Funk is announcing the extension today, along with CBS Sports Senior VP/Sales & Marketing Chris Simko. LG works with Mindshare for media, Octagon for strategy and activation, PowerPact for retail promotions and LG Ad for creative advertising.

The Santa Clara City Council last night voted 5-2 to reject a referendum advocated by a group opposed to building a 49ers stadium. The move comes after elections officials verified the group's "petition to put the project back on the ballot," an action that would cost the city $2.9-4M. Opponents and city leaders are now "deadlocked in heated disagreement over whether it is legal to ask voters a second time to decide the project's fate, leaving both sides to concede the argument is destined for court" (SAN JOSE MERCURY NEWS, 1/25).

Prince Sports and IMG Academies have renewed their longstanding partnership, and as part of the new deal, Prince will establish a flagship tennis innovation facility at IMG Academies in Florida. The center, set to open this year, will offer athletes customized product fitting, product-concept testing, talent scouting programs, training analysis and online information. The resources will be available to pro, amateur and recreational players. The effort is in line with Prince's emphasis on player development, reflected in the brand's "Who's Next" tagline (IMG Academies/Prince Sports).

The PGA Tour and its digital partner, Turner Sports, today are launching the Tour’s free iPad app for the '12 golf season. Callaway is sponsoring the PGA Tour HD app, which is available on the Apple app store. Its content will include live streaming video coverage of PGA Tour events, scoring, player stats and course stats. Designed specifically for the iPad, the app offers player scorecards, live video from at least 10 tournaments this season and on-course information like weather updates and real-time stats. As the app’s presenting sponsor, Callaway will be featured with “presented by” logo treatment and brand exposure throughout the app.

The NBA today tips off its NBA Fit Live Healthy Week featuring grassroots events, in-arena activation and online programs designed to encourage healthy living habits. Throughout NBA Fit Live Healthy Week, which ends Feb. 2, players will wear special on-court attire such as adidas NBA Fit shooting shirts, blue headbands and wristbands. Participating players include Carmelo Anthony, Blake Griffin, James Harden, Jameer Nelson, Derrick Rose and Kemba Walker.

The Nets will take part in the effort by partnering with Healthfirst NJ to host two youth basketball clinics for children ages 8-14 (THE DAILY).

Bud Light, Citi Card, California Almond and Dairy Management Inc. are sponsoring the NFL Alumni’s 30th annual Player of the Year Awards event on Feb. 3. The ceremony, which will be televised three days later by NFL Network on Feb. 6, is presented by Allstate Insurance. Actor Alec Baldwin will serve as host at the Scottish Rite Cathedral in Indianapolis. Celebrities and former players including Vivica A. Fox, Stephen Baldwin, Patrick Warburton, Keith David, Nick Lachey, Eva Mendes, Lynn Swann and Charles Haley will appear live to honor the top seven players from the '11 season.

The Baseball Assistance Team drew a sellout crowd of 1,362 for its 23rd annual fundraising dinner last night in N.Y., marking the second straight year it has sold out the event. More than 100 current and former MLBers and 14 HOFers attended the dinner, which carried a theme of the 50th anniversary of the Mets franchise. SportsNet N.Y. analyst and former Mets P Ron Darling evoked teammate and HOFer Gary Carter, who is fighting inoperable brain cancer, in moving fashion. "When you're a player, you're often young and dumb, but he never was," Darling said of Carter. "He was everything we aspire to be."

U.K. police have arrested a total of 97 people, "including alleged ticket touts, people setting up bogus websites, and those accused of selling bogus hotel rooms" in the run-up to the '12 London Games. The arrests are part of a crackdown effort dubbed Operation Podium (MIRROR.co.uk, 1/25).

A LOCOG policy regarding babies attending the London Games has "provoked outrage among expectant mothers and fathers." The policy means babies "not even conceived at the time their parents bought tickets ... will be banned from accompanying them to events unless they have their own seat" (LONDON TIMES, 1/25).

ESPN on Thursday will air a tribute to late freestyle skier Sarah Burke, "who died last week from injuries suffered during a training accident," during its Winter X Games broadcast. The memorial is "planned for early in the ESPN broadcast ... and will include several athletes" (AP, 1/25).

Penn State officials were expecting an approximate 10,000 people to have attended yesterday's public viewing of late football coach Joe Paterno at the school's Pasquerilla Spiritual Center when it ended at 11:00pm ET. The viewing will continue this morning before a private funeral later in the day (REUTERS, 1/24).

"They're not going to complain about that thing. That thing is badass" – NASCAR driver Greg Biffle, on Ford unveiling its '13 design based on the Fusion car (ESPN.com, 1/24).

"Here's the test to see if we get a smart or stupid owner. If you make a deal and allow McCourt to keep the land and parking lots, you are out of your mind" – Former Dodgers investor Bob Daly, who was part of the group that sold the Dodgers to Frank McCourt in '04 (L.A. TIMES, 1/25).

"It doesn't represent us. We all have our views but we wanted to go and be part of it. (Thomas) can make his own decision" – Bruins D Andrew Ference, on G Tim Thomas electing to not participate in the White House visit to celebrate the team's Stanley Cup-winning season (GLOBE & MAIL, 1/25).

"This time, Formula One can go to Bahrain with a clear conscience and not just as a tool for some sort of cover-up" – Former F1 driver Damon Hill, who is in favor of the Bahrain Grand Prix being held this year despite political unrest in the region (London TELEGRAPH, 1/25).

Taylor Strategy's Zack Smith: "SOTU sports notes: 1) Republican response from Indy 'Welcome from the home of Super Bowl 46.' 2) CNN panelist wearing Houston Rockets pin."

Deep Alliance Marketing President David Paro: "Currently active with Olympic-themed ads and a Jimmy Fallon Super Bowl promotion, Subway solidifying reputation as King of Ambush Marketing."

Best Buy CMO Barry Judge: "1 of 5 page views occur on social media site. 1 of 4 mins on the web are social sites. How does that impact marketing tactics going forward?"

Getty Images Business Development Manager Mario Prosperino: "Still amazes me that the Harding/ Kerrigan '94 OLY showdown trails only the '82 & '83 SB in ratings (via @hiestandusat)."

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

The Caterham F1 team tweeted out this dramatically lit image of its '12 car, with prominent branding from Air Asia and GE.

CableFax Daily will host a webinar that features ESPN Senior VP/National Accounts Justin Connolly and Comcast Senior VP/Sports Content Michael Sheehey discussing how to make the most of sports content.

The NBA will begin selling tickets for the Feb. 24 Sprint NBA All-Star Celebrity Game at 10:00am ET.

Last night’s “Final Jeopardy!” category was “Islands.”

“The Carabelli and Durazzo families are considered the Hatfields and McCoys of this island.”

Last night’s edition of “Jeopardy!” featured the category “The Old Ball Game.”

For $400: “In rounders, the ancestor of baseball, a runner was put out not by tagging but by doing this with the ball – Ouch!”

For $800: “The Encyclopedia Britannica calls it ‘The oldest of equestrian sports,’ dating to ancient Persia.”

For $1200: “The goal seen here was used in an ancient Mayan ball game at Uxmal on this peninsula.”

For $1600: “’Juego de Pelota,’ an 18th century Goya tapestry in the Prado, depicts an ancestor of this speedy basque sport.”

For $2000: “Irish manuscripts of the 1200s B.C. describe this stick-&-ball sport that’s now the national pastime.”

“What is Corsica?”

Correct responses to the “The Old Ball Game” category:

For $400: “What is hitting the player with the ball?”

For $800: “What is polo?”

For $1200: “What is the Yucatan?”

For $1600: “What is jai alai?”

For $2000: “What is hurling?”