NBC Sells Out Ad Inventory For Monday's NHL Winter Classic
NBC has sold out of ad inventory for the NHL Winter Classic. Most of the league sponsors will have ads airing during the broadcast, as well as several companies not affiliated with the NHL. NBC Senior VP/Sports & Olympic Sales Seth Winter said ad sales for the NHL throughout the NBC family of networks have been “extraordinarily healthy” so far this season. NBC was “essentially sold out for the fourth quarter” of ’11, and the net is “pacing well ahead of prior years” for the NHL through first half of ’12.