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Volume 24 No. 154
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NHL Signs Deal To Promote Paramount's "Mission: Impossible" Film

The NHL has signed a marketing partnership with Paramount Pictures to promote the film "Mission: Impossible – Ghost Protocol," which debuts on Dec. 21. It is the league's first fully integrated branding partnership with a Hollywood film. Terms of the deal were not known. The league will integrate co-branded 30- and 60-second spots featuring game footage and scenes from the movie during game broadcasts and pre- and postgame shows. The spots begin airing Friday during NBC's broadcast of the Red Wings-Bruins Discover NHL Thanksgiving Showdown.