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Volume 24 No. 112
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Kia Motors Becomes Official SEC Sponsor Under Three-Year Deal

Kia Motors has signed a three-year deal to be an official sponsor of the SEC. Financial terms were not announced, but the Kia Sorento will serve as the conference’s official vehicle for all championship events and FanFare fan events. The deal was negotiated by SEC Sports Marketing, a property of IMG College, along with Atlanta-based MELT and Initiative Media. Kia Motors will receive category exclusivity on conference logos, marketing rights, SEC TV and online site, event signage and merchandise.