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EPL Club Manchester City Strikes Content Partnership With YouTube

Manchester City announced that they are the first EPL club to sign a content deal with YouTube, allowing the club to control rights-owned or in-house created videos on the video sharing site. Man City also will be able to manage the advertising around its content (Manchester City). The deal is part of the team's "wider strategy to forge commercial partnerships with online and social media companies." The club "already had a YouTube channel," as do ManU, Chelsea and Arsenal. Rights restrictions "mean that match content cannot be uploaded" (MEDIAWEEK.co.uk, 10/10).

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