PGA Tour Frys.com Open Hosting Tech Summit At CordeValle Golf Club
Tiger Woods is not the only topic being discussed this week at the PGA Tour’s Frys.com Open. Taking advantage of its venue in the heart of the Silicon Valley, the tournament for the first time is holding a Tech Summit to attract high-ranking execs from the area to the golf course. The tournament is in its second year at CordeValle Golf Club in San Martin, Calif., just south of San Jose.
The Tech Summit, starting today, will feature a trio of speakers from Google to cover search, analytics, advertising, social and enterprise-related efforts. Three sessions will be led by Matt Ackley, head of marketing for media & platforms; Brett Crosby, head of product marketing for Google+; and Amit Sing, head of Google enterprise. More sessions will be held Friday and Saturday, and they will typically last through the morning, which allows participants time in the afternoon to take in some golf. A skybox on the 17th hole has been reserved for summit attendees.
About 200 execs from the tech industry are expected to attend, said Tournament Dir Ian Knight. “We wanted to give them anywhere from four to six hours to discuss business in a relaxed setting and use it as a networking event,” Knight said.