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Doritos Super Bowl Ad Promo Pits Consumers Against Comedy Team

Doritos today will announce plans for its latest consumer-generated Super Bowl ad promotion. For the Feb. 5 Super Bowl XLVI telecast on NBC, a consumer-created spot will compete with a spot from The Lonely Island, the "production team known for creating some uber-cool 'Saturday Night Live' digital shorts." At stake is a possible $1M prize and a "guaranteed gig to create a future Doritos commercial with The Lonely Island." The $1M will be awarded if the consumer ad tops the USA Today Ad Meter (USA TODAY, 9/27). 

SBJ Morning Buzzcast: May 1, 2024

Market isn't bullish on WBD after NBA report; Browns eye public support of facility and NCAA makes key hire over championships

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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