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MetLife In Talks For Naming-Rights Deal At New Meadowlands Stadium

MetLife is in "advanced discussions" with New Meadowlands Stadium to "upgrade its corner sponsorship" at the venue to a full naming-rights deal. A source said the talks were "very advanced, but not complete." The negotiations "have progressed enough that those inquiring about naming rights in the last month have been told that they were not available, though a cornerstone sponsorship could be." Sources said the insurance company is paying about $7M a year for its cornerstone deal, and that a naming-rights package would average $17-18M annually (SPORTSBUSINESS JOURNAL, 6/27 issue).

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