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Chevy Will Hold Consumer Contest To Create Super Bowl Ad

General Motors' Chevrolet brand today will formally announce plans for a consumer-generated 30-second spot during NBC's Super Bowl XLVI telecast, one of five ads it plans to run during the game next February. Chevy is teaming up with Mofilm, "one of many companies that specialize in crowdsourcing exercises to develop ideas for ads," for what is being dubbed the "Chevrolet Route 66 initiative." Filmmakers will be asked to "create shorts that capture the spirit of road trips." Today's announcement will take place at the Cannes Lions Int'l Advertising Festival (NYTIMES.com, 6/21).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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