HSBC Launching "Taste Of Wimbledon" Food-Themed Promotion

HSBC today is launching a "Taste of Wimbledon" promotion in N.Y., activating around its sponsorship of the Grand Slam event. The bank is activating its sponsorship in N.Y. for the fourth year, but it is "adding a food element" this year "inspired by the traditional favorite treat" at the tournament: strawberries and cream. Food items that "offer a twist on strawberries and cream will be on the menu" at eight participating restaurants and food trucks. The food promotion will last through June 24. HSBC's activation in Rockefeller Center will run from Monday, the first day of Wimbledon, through June 24 (NYTIMES.com, 6/15).