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Adidas Will Continue As FIFA Sponsor Despite Recent Controversy

adidas said that it "has agreed to continue sponsoring FIFA despite lingering concerns about the crisis engulfing world soccer's governing body." FIFA President Sepp Blatter, who was re-elected on Wednesday, "has been urging key sponsors to retain their trust in the organization" despite a bribery scandal in which two Exec Committee members were suspended. adidas in a statement said it "enjoys a long term partnership with FIFA as a sponsor and supplier around their events at all levels of the game and we have agreed to continue this partnership. ... We hope that FIFA will do its best to reach clarity on the allegations soon" (AP, 6/3).  

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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