New Bacardi At The Park Sports Bar Opens At U.S. Cellular Field

The Bacardi at the Park sports bar and restaurant at U.S. Cellular Field opened to the public this morning ahead of the White Sox' afternoon home opener against the Rays. The facility, operated by Gibsons Restaurant Group, features 74 TVs throughout two levels, as well as outside seating. It will not be open on non-gamedays. White Sox Senior VP/Sales & Marketing Brooks Boyer: "When you look at some of the different fan amenities we offer, the one thing really missing was the location before and after the game when people can gather" (MLB.com, 4/6).

Meanwhile, Familia Camarena Tequila today announced a three-year sponsorship deal with the White Sox. The tequila brand has recently agreed to deals with five other MLB clubs (Familia Camarena Tequila).