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Volume 24 No. 159
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Wasserman Media Group Close To Finalizing SFX Golf Deal

Wasserman Media Group is close to finalizing a deal to acquire SFX Golf, a major golf agency which represents 30-40 golf and broadcast clients, including John Daly and Rickie Fowler, sources said. A WMG spokesperson declined comment; SFX Golf CEO John Mascatello did not return a phone call. L.A.-based WMG, which is owned by sports entrepreneur Casey Wasserman, launched its golf division in ‘08. SFX Golf was formerly part of the now defunct SFX Sports, but began operating as a separate company, just outside of DC in ‘06.