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Volume 24 No. 156
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Time Inc. Partnering With Google For SI Digital Subscription Offering

Time Inc. today is expected to announce a partnership with Google to create a digital subscription offering for Sports Illustrated on some Android-based devices, including tablets, according to industry sources. Time Inc. and SI have scheduled a "major digital business announcement" for this morning at their N.Y. headquarters. Digital subscriptions for tablet devices have been elusive or difficult to scale for many magazine publishers, and SI in particular to date has not been able to come to terms with Apple to sell its iPad application on a subscription basis through iTunes.