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Volume 24 No. 156
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Brand Affinity Technologies Launches New Social Media Platform

Brand Affinity Techologies has launched @BAT, a social media extension of its existing online celebrity endorsement platform. The creation of @BAT allows marketers to incorporate social media endorsements from athletes and performing artists into cross-platform marketing campaigns or conduct stand-alone efforts on Twitter and Facebook. Initial clients for @BAT include InterContentinal Hotels Group and soccer training device manufacturer Goalshot.

"There is a lot of power and energy in these platforms that we're looking to harness for marketers," said Brand Affinity Technologies President & CEO Ryan Steelberg.