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Marketing and Sponsorship

Crypto exchange OKX inks deal with LIV's Majesticks GC

LIV Golf franchise Majesticks GC has “secured its first global sponsorship” with Crypto exchange company OKX in a move that “suggests the LIV Golf League will exist in some form going forward,” according to Bob Harig of SI. The sponsorship makes OKX the “first Web3 spo...

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SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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