Rockets' Jalen Green stars in campaign for new partner Liquid Death

Rockets G Jalen Green has become a "new brand partner" of canned-water company Liquid Death and stars in its latest campaign "alongside a screaming, disembodied head -- created with special effects -- continuing the brand’s penchant for horror-comedy in its marketing and planting its flag deeper into mainstream professional sports," according to T.L. Stanley of ADWEEK. The latest 60-second campaign, dubbed Severed Head Basketball, "takes its cues from vintage Saturday morning commercials and launches a piece of merchandise that turns the brand’s 'murder your thirst' motto into a bloody-fun collectible." It also "announces Green as an investor in the company and the first NBA brand ambassador," joining a celebrity roster that includes Tony Hawk. In-house creatives at the brand, in considering ways to unveil Green as a "new collaborator," decided to "develop a collectible basketball that resembled a human head but with cartoonishly gruesome accents" (ADWEEK, 3/29).