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Sanders's Colorado contract requires wearing Nike-branded products

Colorado football coach Deion Sanders' contract, approved late last month by CU’s Board of Regents, includes a clause that requires him to "wear Nike-branded Buffs products,” according to Sean Keeler of the DENVER POST. Sanders and his son Shedeur both “recently signed deals with Under Armour.” CU's contract with Nike “expires on June 30, 2025.” Jackson State “also had an apparel contract with Nike” when Sanders took over as coach there before “eventually switching to Under Armour.” The details of Sanders' new contract -- a five-year deal worth up to $29.5M before bonuses and incentives -- "largely match the framework outlined in CU’s initial terms sheet." However, the contract also features a clause that “effectively opens a window for the renegotiation of salary and separation terms after the 2025 season,” which would be Sanders’ third. The contract “also differs” from that of former coach Karl Dorrell in terms of the “reporting, and approval, of the coach’s outside benefits, income, promotions, and endorsements.” Sanders must provide AD Rick George and Chancellor Phil DiStefano with a "verbal notification of such outside benefits, income, promotions or endorsements by Sept. 1” (DENVER POST, 1/3).

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